The Intent Marketing Blog
![Blog Blog](https://intentmarketing.co.uk/wp-content/uploads/Landing-page-design.jpg-1-400x205.webp)
Does Landing Page Design Really Matter?
The short answer is – yes, absolutely – landing page design matters. Your landing pages are critical to keep users on your site and convert them from casual web browsers to buyers of your product or services.
![Blog Blog](https://intentmarketing.co.uk/wp-content/uploads/paid-owned-and-earned-media.jpg-1-400x195.webp)
The difference between Earned, Owned & Paid Media
Search Engine technology is constantly evolving and we need to continually adapt new approaches to drive the best possible results.
![Blog Blog](https://intentmarketing.co.uk/wp-content/uploads/alt-text-blog-image.jpg-1-400x195.webp)
What is ALT text and why do I need it?
ALT text is short for ‘alternative text’. ALT text is added to images embedded on a web page in order to give meaning to that image for users who cannot see it.
![Blog Blog](https://intentmarketing.co.uk/wp-content/uploads/web-design-1-400x195.jpg)
Why redesign a website?
The web is a rapidly moving place, and the pace of change is only accelerating.
![Blog Blog](https://intentmarketing.co.uk/wp-content/uploads/creating-content.jpg-1-400x195.webp)
Creating valuable content for your website
There are a number of things to consider when creating content that is going to be impactful, insightful and interesting to your target audience.
![Blog Blog](https://intentmarketing.co.uk/wp-content/uploads/you-tube.jpg-1-400x195.webp)
Maximise your video views on YouTube
YouTube is the second largest search engine in the world, behind Google.