Developing a marketing strategy to grow your business

Sales and Marketing Strategy

When working with a client we develop a sales and marketing strategy to target improvements in 5 main areas:

  1. Website traffic
  2. Enquiries
  3. Appointments
  4. Sales
  5. Profit
Our goal is to develop a comprehensive growth strategy that can be relied on to generate a continuous stream of new enquiries. By creating a system for your sales and marketing process you can be sure that every enquiry is followed up in the best possible way.

Website Traffic

The first step to growing a business is making more potential customers aware of it.

There are a variety of ways of doing this that are covered elsewhere on this website, including: advertising, social media, email marketing and search ranking.

With all the goal is to raise awareness and persuade someone to visit your website so you have an opportunity to start telling them more about your company.

Enquiries & Appointments

Understanding your target market and what your ideal customers are looking for allows us to build a profile of them and target your marketing at them.

Your website needs to be focused on persuading someone to contact you and give you the opportunity to speak or meet with them.

When they do make contact first impression is key. In the first few seconds we make a judgement about people so it is important that your marketing, website and team are all aligned and give the very best impression of your business possible.

Sales & Profitability

A key part of all work we do with clients is based on improving the number of enquiries that turn into sales and the profitability of those sales.

There are a variety of ways we can do that from generating better quality enquiries to improving the follow up process and communication with new prospects.

We find a lot of companies undercharge for their services because they worry about not winning the order. By setting up a very efficient quote follow up process the amount of work they win increases considerably.